As an Australian brand, Honey Birdette is planning to expand its UK retail portfolio by 2018. This will follow after the successful launch of the US e-commerce site. The successful launch was as a result of experiencing a rapid increase in the online sales. The US e-commerce site enhances consumer experience and faster delivery. The platform also offers free delivery for brand orders that are over $50. The e-commerce site is also targeting the retail openings of the United States of America with the ambitions of increasing store count in the UK.
In 2016, Honey Birdette opened its store in the London’s Covent Garden. This was the first store to be opened outside Australia. This was followed by other two more stores in the Westfield White City and the Vitoria Gate of Leeds. This year, Honey Birdette revealed that it has more than ten stores in the UK and it is planning to increase them to forty. The brand is also targeting other premium business location in Europe. However, in Australia, Honey Birdette has more than 50 stores. Still, the price for briefs is £35 while that for bras is £60.
About Honey Birdette
As a lingerie brand, Honey Birdette was started in 2006 by Eloise Monaghan. The idea came up when Eloise was taking a glass of champagne with a friend. The two understand that sometimes people are tired of finding something proactive when it comes to bedroom matters. Therefore, they thought of luxury bedroom accessories that can add some sense of sensuality into bedrooms. In that case, Honey Birdette can guide you through anything that is related to pleasure and bedroom matters. The brand offers products such as high-end toys and detailed lingerie.
Furthermore, the boutiques of Honey Birdette are playful, unapologetically sensual, and flirty. The boutiques also serve guests with special champagne and lush décor. The brand illustrates that where there is Pleasure Parlour lies pretty and naughty things as well.