When one hears that Adam Goldenberg, Co-founder and Co-CEO of Just Fabulous Inc. started his first online business in 1994 at just 13 years of age, using his Bar Mitzvah money, one wonders if genius is part of his DNA. What ever the reason, he continuously make great and profitable business decisions. Although the business started as an online bulletin board service, when Adam sold it at age 17, it had become Gamer’s Alliance, a gaming website. In 1997, Intermix Media, the parent company of MySpace, founder and President Brett Brewer must have recognized Adam’s great talent and hired him as Vice President of Strategic Planning. Adam quickly move up to Chief Operating Officer at age 19, the youngest COO of a public company, ever.
A winner combination emerged when Don Ressler joined forces with Adam through the acquisition of FitnessHeaven.com, Don’s health and fitness start up, by Intermix. While teamed together, the two built e-commerce and performance advertising company Alena Media, which generated hundreds of millions in revenue. In 2005, after Intermix was acquired by News Corp, Adam and Don created Brand Ideas on their own. It is now known as Intelligent Beauty. DermStore, the online skincare and cosmetics store, was joined by Sensa weight-loss system, and, in 2010, the subscription fashion retail enterprise JustFab as part of their e-commerce brand “Intelligent Beauty”. They have added their concept of a unique shopping experience, the best designs and stylist, and affordability to the fashion industry.
Spotting trends, growing businesses and developing leading brands allows Adam Goldenberg and JustFab to be nimble and adaptable. Fabletics, which launched in October of 2013, has continued to grow and expand as the active wear line now includes children and men’s wear as well as accessories. It is also increasing in brick and mortar locations around the world. The dynamic duo, Adam and Don are also noted as the creators of great teams as well sound profitable business decisions. Kimora Lee Simmons, creator of the Baby Phat line joined the company as president and creative director and the talent of Josh Hannah, a seasoned entrepreneur, joined as an investment partner. He thinks JustFab is the perfect subscription model with great personalization and great quality products. Josh’s personal successes include the international successful Betfair and his purchase and turn-around of eHow. Belief in the sound judgment and business savvy of Adam Goldenberg by investors allows the creation of new innovative business models and access to affordable quality products for customers.
Read More On: Fabletics.com