The company Lime Crime recently launched a new line of semi-permanent dyes called “Unicorn Hair“. They offer up a variety of thirteen colors, with cute and catchy buzz-word names like: “Sext”, “Dirty Mermaid”, and “Anime”. According to the company’s website, with proper care the 100% vegan and cruelty-free dyes will last up to six weeks before requiring reapplication, which is fairly typical for semi-permanent dyes. The dyes come in two different types, ‘full coverage’, which is ideal for vibrant colors on light bleached/platinum hair, and ‘tints’ which will create a pastel color on light blonde hair. It is suggested that the product be applied to medium to light blonde hair for the best results.
At sixteen dollars per 6.76 fluid ounce bottle, they’re a bit pricey for what they are, especially when compared to similar products on the market. The site recommends using 2 jars for thinner past-the-shoulder length hair and 2-3 jars for thicker hair of the same length. All told, that costs the consumer around $32-$48 per application. Though it is somewhat expensive, it’s still significantly less than going to a salon and far less damaging to the hair.
One of the draws of these products is that when they’re applied to evenly bleached/lightened hair, they will fade gracefully over time. Even if the initial desired result is a bright and vibrant color, most users will be happy to see the color fade to a more pastel tone as time passes, and it’s easy to re-apply when desired. The application process is simple and straight-forward: Apply in one inch strips with an applicator brush from root to tip on clean, dry hair and process for up to two hours for a more vibrant result or as short as thirty minutes for a more pastel shade. There are no harsh chemicals and it won’t bleed onto your pillow case or clothing, making it relatively mess-free. Unicorn Hair by Lime Crime seems like a great way to keep your hair on-trend with no damage and a variety of color options. http://www.naimies.com/manufacturer/lime-crime