Omar Yunes, a Mexican entrepreneur who runs Sushi Itto restaurants in his home country, was recently named the best franchisee during the Best Franchisee of the World (BFW). The glamorous award ceremony was held in Florence, Italy. Mr. Yunes won the award for the contribution that he has made towards establishing Sushi Itto among the most popular brands in the Mexican hospitality sector.
Omar is among the youngest franchisees in Sushi Itto’s history having signed up at the age of 21 years. Despite his young age, he had a clear goal in mind when he started out. He currently runs 13 franchise units located in Vera Cruz, Puebla, and Mexico City. These account for nearly ten percent of the total number of outlets that operate under the Sushi Itto brand.
Criteria for Selection
Upon receiving his award, Omar was quick to assert that he would not have won it had it not been for his employees’ input. The 13 units that he runs employs more than 400 employees. The 2015 BFW Awards were graced by representatives from more than 34 countries including Argentina, Mexico, Italy, Brazil, France, Hungary, and Portugal.
The criteria for selection was the effect that franchises have on the network rather than the brand. This included the contributions made in terms of employee motivation, knowledge, and improvements made to the original business model.
Sushi Itto’s CEO Benjamin Cancelmo asserts that the awards are a manifestation of the brand’s effort to offer excellent customer service and a unique flavor of hospitality. It similarly proves that Mexican franchises are no longer a regional affair as it used to be in the past.
Omar Yunes in Brief
Yunes is a shrewd investor with deep interests in the real estate and hospitality market. He began his entrepreneurial career at a relatively young age and therefore, had to overcome numerous challenges to get to where he is today. His name is synonymous with the success that the Mexican franchise of Sushi Itto has attained in the past few years. He also has extensive holdings in the lucrative New York property market. Omar spends his free time looking for interesting investment opportunities.