The main aim of every business organization is to serve the needs of its clients. The customer is paramount to any successful business. So, most successful businesses are those that put extra effort in winning the hearts of their customers with outstanding products and services. A business needs to keep customers while at the same time adding new ones to its clients’ database. These facts are well known to Al Christy, the founder of Equities First Holdings. He is a financial expert who recognized the challenges that were facing the world’s financial industry and decided to come up with a solution that would address the problems. There were numerous individuals and professional investors who were facing a dire need for financing. Al Christy initiated Equities First Holdings so that these people could access loans secured against shares in publicly traded companies. These loans attract low-interest rates which are an added advantage to the client since they will be able to repay the loan with ease.