The Evolution of Retail and Advertising Addressed by Jose Henrique Borghi

The 21st century has seen a number of changes taking place in the retail and marketing industries that have been identified and researched by Brazilian advertising executive Jose Henrique Borghi of the Mullen Lowe ad agency. Borghi has worked in almost every role available in the advertising industry and set out to create his own ad agency that would later morph in Borghi Lowe and now Mullen Lowe Brasil; Jose Henrique Borghi has become one of the most successful executives in Brazilian advertising with numerous successful campaigns recognized by industry groups around the world.

Jose Henrique Borghi has responded to the latest marketing research completed by the AMPRO group in Brazil that examined the latest trends being discussed at a New York based marketing industry event that is known for providing some of the best new technologies and theories for the industry. Live advertising is now being used by many global companies and is the focus of the work of Mullen Lowe founder Jose Henrique Borghi who believes this is the best of creating a long lasting relationship with consumers across many different parts of the retail industry and what Borghi knows.

every business relationship should now include a range of successful personal relationships built with consumers at all levels, often via social media that allow every customer to feel they are playing a role in understanding the history, future, and development of products or services of a brand. Live marketing techniques have become a major part of the modern advertising industry where new brands are being launched all the time and must find a way of linking into the consciousness of their customers as quickly as possible. Brazilian advertising is now accepting and adapting to the needs of their customers in a way that allows a technology savvy groups of consumers to build almost instant relationships to both new and existing brands across many different industries and read full article.

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