Launched in January 2007, Avaaz is a civic organization located in the United States of America. The group was formed to promote global activism on various issues that include human rights, climate change, corruption, conflict, poverty and animal rights. According to the Guardian, the organization received praises as the largest and the most powerful online activist around the world.
Two different groups founded Avaaz. The first group is known as Res Publica; it is a community of professionals in the public sector that are devoted to promoting democracy, good governance, and civic virtue. The other group is called MoveOn which is a non-profit public policy advocacy group in America.
A team of campaigners manages global campaigns undertaken by Avaaz organization. The countries they operate in is over 30 in number, including the United Kingdom, Brazil India, and Lebanon. The mode of communication between the members comprises of emails, videos as well as online public petitions.
Each member of the team give a suggestion for the campaign and supplemented by specialists who provide guidance on the way forward. The moment a given a proposal is taken up as containing potential, they carry out emails for testing to over 10,000 members of Avaaz. Once the emails get enough response, they run the campaigns through every member of Avaaz.
The mission of Avaaz is to close the gap that exists in between the world we have and the world which the majority of people want everywhere. As a matter of fact, Avaaz claims to bring together practical idealists from around the world.
Practically, Avaaz mostly sustains causes that are considered progressive. For example calling for global action are a result of climate change, improving the support of international refugees as well as challenging Monsanto. Also, Avaaz helped the development of a no-fly zone over Libya which resulted in intervention by the military.
For more information follow Avaaz on Twitter.