Lime Crime is line of makeup and beauty products. It was launched in October of 2008 by Doe Deere. Deere created Lime Crime to feature bright, neon, or unsual colors after she realized that there was not a lot of brightly colored makeup on the market. Lime Crime’s beauty products are certified 100% vegan and cruelty-free by PETA and Leaping Bunny. Lime Crime has launched two different lines of lipstick: one called Unicorn Lipstick, and a line of liquid lipstick, called Velvetins. Recently, Lime Crime launched a line of hair dye, called Unicorn Hair Dye.
Unicorn Hair Dye is a line of semi-permament hair dye and comes in a variety of bright colors, which fits perfectly into the ongoing trend of Lime Crime. There are two types of dye: full coverage dye and tint dye. The difference between the two is that full coverage dye has more pigment and creates a more vivid look, while tint dye will produce more of a pastel color. Unicorn hair dye is semi-permanent, meaning that it will gradually wash out over time. Just like it’s makeup counterparts, Unicorn Hair Dye is certified 100% vegan and cruelty free.
Lime Crime’s founder, Doe Deere, has been a lover of makeup and beauty for as long as she can remember. She believes that makeup is a form of self-expression and freedom. She believes that beauty is not defined by looks or nature, but by what feels right in the moment. Her continuously growing success with Lime Crime proves that people all around the world feel the same.